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06/10/2021 | Live on your Screen


The spotlight is on marketing like never before. Businesses are looking to marketing leaders to act as the growth engine. They depend on them to support the transition to virtual sales, reconnect with changing buyer behaviour, and build products that can thrive in a changed business landscape.

Product Marketing – the driving force behind getting products to market – and making them scale now becomes the overarching voice of the customer.

The Product Marketing Conference featuring an all-star lineup of experts will share best practices & frameworks from across the globe along with the latest trends and.

Join us and get ready for a full day packed with actionable ideas, strategies and insights.


LEARN MOREREGISTER


Seven hours of thought-leadership

In a time when digital products thrive and customer journeys become more complicated the role of Product Marketing becomes all the more important. Organizations need products to scale while reflecting on customer needs.
The Product Marketing Conference will showcase practices that can bring the best results for any kind of digital product. Its lineup will consist of experts from Europe and the US who will provide hands-on insights, actionable insights, and how to’s on product launches, Go-to-market models, research and positioning.


Actionable Content

Today, more than ever, we need best practices rather than theory and that’s exactly what this conference is about. The speakers are experienced Product Marketing practitioners who will share their learnings via their long experience in the field. Attendees will leave with practical insights, frameworks and tips that can put to work immediately.

CHECK THE AGENDA

Speakers


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Yoni Solomon

CMO, Uptime

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Yannick Kpodar

Global Director of Product Marketing, Payfit

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Irshad Raihan

Director of Product Marketing, Red Hat

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Jonathan Maimon

Director of Product Marketing, Elementor

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Elizabeth (Grygorieva) Shcherbakova

Product Marketing, Depop

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Renu Jinturkar

Product Marketing, Google





Pillars Explored


Product Launches

Whether it’s a small-scale feature update or a new product, launches are the cornerstone of the product marketing position.

It will be showcased why Product marketers are the people behind the scenes and why they sit at the intersection of many departments – like sales, product, customer success, finance and engineering – to coordinate every single action effectively.


Customer and market research

Before any launch comes the pre-work. Product Marketers are the masters of it and conduct research on many aspects like, market research, persona research, win/loss interviews and case studies.

The conference will explore topics on every aspect around those elements and how to navigate through its results.


Positioning & messaging

Positioning and messaging is the difference between a ‘great’ and a ‘good’ product.  How do you convince though an entire market to buy a new product?

The aim in this instance is to understand what does and doesn’t make your market tick and then frame your product around those elements. The conference will present templates, industry-wide documents that help and how products are reflected across an organization’s digital mediums.


Go-to-market

Getting a product to market effectively is the backbone of every successful organization.

It leans on lots of communication, moving parts and skillsets, and enabling the product to sell itself.

This  section will be sharing frameworks, learnings and tips that will enable every product to successfully Go-To-Market.


Livestreaming by


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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]


Official publication


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Contact Us


Registrations
Greece: Thanasis Konstantopoulos, T: +30 210 661 7777 (ext. 228), E: [email protected]
Cyprus: Dimitris Sofokleous, T: +357 99148648, E: [email protected]
 
Sponsorship
Greece: Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]
Cyprus: George Loizou, T: +357 99 103323, E: [email protected]
 
Produced by: E: [email protected]

BOUSSIAS

  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com