Whether it’s a small-scale feature update or a new product, launches are the cornerstone of the product marketing position.

It will be showcased why Product marketers are the people behind the scenes and why they sit at the intersection of many departments – like sales, product, customer success, finance and engineering – to coordinate every single action effectively.

Before any launch comes the pre-work. Product Marketers are the masters of it and conduct research on many aspects like, market research, persona research, win/loss interviews and case studies.

The conference will explore topics on every aspect around those elements and how to navigate through its results.

Positioning and messaging is the difference between a ‘great’ and a ‘good’ product.  How do you convince though an entire market to buy a new product?

The aim in this instance is to understand what does and doesn’t make your market tick and then frame your product around those elements. The conference will present templates, industry-wide documents that help and how products are reflected across an organization’s digital mediums.

Getting a product to market effectively is the backbone of every successful organization.

It leans on lots of communication, moving parts and skillsets, and enabling the product to sell itself.

This  section will be sharing frameworks, learnings and tips that will enable every product to successfully Go-To-Market.