The spotlight is on marketing like never before. Businesses are looking to marketing leaders to act as the growth engine. They depend on them to support the transition to virtual sales, reconnect with changing buyer behaviour, and build products that can thrive in a changed business landscape.
Product Marketing – the driving force behind getting products to market – and making them scale now becomes the overarching voice of the customer.
The Product Marketing Conference featuring an all-star lineup of experts will share best practices & frameworks from across the globe along with the latest trends and.
Join us and get ready for a full day packed with actionable ideas, strategies and insights.
Whether it’s a small-scale feature update or a new product, launches are the cornerstone of the product marketing position.
It will be showcased why Product marketers are the people behind the scenes and why they sit at the intersection of many departments – like sales, product, customer success, finance and engineering – to coordinate every single action effectively.
Before any launch comes the pre-work. Product Marketers are the masters of it and conduct research on many aspects like, market research, persona research, win/loss interviews and case studies.
The conference will explore topics on every aspect around those elements and how to navigate through its results.
Positioning and messaging is the difference between a ‘great’ and a ‘good’ product. How do you convince though an entire market to buy a new product?
The aim in this instance is to understand what does and doesn’t make your market tick and then frame your product around those elements. The conference will present templates, industry-wide documents that help and how products are reflected across an organization’s digital mediums.
Getting a product to market effectively is the backbone of every successful organization.
It leans on lots of communication, moving parts and skillsets, and enabling the product to sell itself.
This section will be sharing frameworks, learnings and tips that will enable every product to successfully Go-To-Market.
CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]